Denial

n.
  1. The act of gainsaying, refusing, or disowning; negation; -- the contrary of affirmation.
  2. A refusal to admit the truth of a statement, charge, imputation, etc.; assertion of the untruth of a thing stated or maintained; a contradiction.
  3. A refusal to grant; rejection of a request.
  4. A refusal to acknowledge; disclaimer of connection with; disavowal; -- the contrary of confession; as, the denial of a fault charged on one; a denial of God.
  5. Denial of one's self ,
    a declining of some gratification; restraint of one's appetites or propensities; self-denial.