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emphasis

n. pl. Emphases (ĕm"få*sēz).
  1. (Rhet.) A particular stress of utterance, or force of voice, given in reading and speaking to one or more words whose signification the speaker intends to impress specially upon his audience.
  2. A peculiar impressiveness of expression or weight of thought; vivid representation, enforcing assent; as, to dwell on a subject with great emphasis.
  3. a special attention given to, or extra importance attached to, something; as, a guided tour of Egypt with emphasis on the monuments along the Nile.
  4. something to which great importance is attached; as, the need for increased spending on education was the emphasis of his speech.