Lure

n.
  1. A contrivance somewhat resembling a bird, and often baited with raw meat; -- used by falconers in recalling hawks.
  2. Any enticement; that which invites by the prospect of advantage or pleasure; a decoy.
  3. (Hat Making) A velvet smoothing brush.

v. t.
  1. To draw to the lure; hence, to allure or invite by means of anything that promises pleasure or advantage; to entice; to attract.

v. i.
  1. To recall a hawk or other animal.