Hey
Now day’s panda and penguin are effecting on content and keywords so what is the best strategy for Search Engine Optimization.
The best strategy for search engine optimization is as follows:
According to Google Panda and Penguin algorithm your website should contain unique content and you should build quality back links also generate quality back links from guest blogging and Article submission. So that your website content and keywords could get effected by these algorithms. You will get good amount of traffic to your website.