Explain the term disintermediation and discuss its impact on the travel tourism and hospitality ind?
- Posted:
- 3+ months ago by Daskes
- Topics:
- tourism, travel, hospitality
Answers (1)
Disintermediation in the travel, tourism, and hospitality industry refers to the removal of traditional intermediaries like travel agents and booking platforms, allowing consumers to book directly with service providers. This shift has led to increased direct bookings, cost savings, and greater control for businesses over pricing and customer interactions. It enhances the customer experience by enabling personalized services and provides valuable data insights for targeted marketing. However, it also intensifies competition and challenges traditional intermediaries. Overall, disintermediation creates a more direct and efficient marketplace, benefiting both providers and consumers while reshaping the industry landscape.
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