How retail work ? If they order chocolate for the same price and sell it how do they make?

they order it at whole sale value and they get a good deal when they get it they place a different price on it so they can make some extra cash off the deal if its the same price some don't make no money they sell it to make a name for them selfs and doing this great deal leads to more customers online as well as in store

The printing on the label that might say 99p is the suggested or target resale price. The store buys at a whole sale price. They might pay 75p per unit but then resell for the labeled price