Search Engine Optimisation is a complex and constantly changing arena. It is one of the most eﬀective (in ROI) marketing techniques used in the digital age in improving bottom line ﬁgures. An SEO (Search Engine Optimiser) helps improve a websites visibility on search engines like Google, Bing and Yahoo for a given number of target keywords normally related to the products and services you offer.
Search Engine Optimization helps your website to build its online presence, SEO includes various strategies to optimize your website such as content management, creating quality backlinks, Paid ads or fixing meta tags and description of your website. the technique or algorithm changes constantly with passing updates.
Search engine optimization is the science of enhancing a internet site to make bigger its visibility when humans search for merchandise or services. The greater visibility a internet site has on search engines, the greater in all likelihood it is that manufacturer captures business.