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To optimize captions and hashtags on an Instagram post, start by crafting a compelling caption that is concise, engaging, and relevant to your content. Use emojis sparingly to add personality and emotions, and consider asking questions or encouraging user interaction. When it comes to hashtags, aim for a mix of popular and niche tags that directly relate to your post. Research relevant keywords and trends in your niche to discover effective hashtags. Avoid overusing hashtags in the caption; instead, place them in a comment or separate them from the caption using line breaks. Continuously monitor and adapt your caption and hashtag strategy based on the performance of your posts to maximize engagement and reach.