The definition of a consumer is a person that buys goods and services.
For example advertising ads are really promoting not just consumer products but also life-styles. Very often the products are displayed as being used by the most privileged, influential, happy, and beautiful people. The message is that if the consumer uses that product, his “means of life” will automatically fit into one of those categories.
In this light, how wise it is for consumers to heed the counsel found at Hebrews 13:5! There we read: “Let your manner of life be free of the love of money, while you are content with the present things.”
For more information on living a balanced life, please go to jw.org for free downloads, publications or read online.