is there a need of Reversing SEO?
Answers (3)
Reverse SEO or Reverse search engine optimization is basically removing unwanted results from search engine result pages for a particular keywords. This is an act of shifting the lime light to positive results by decreasing ranks of negative reviews or bad talks around the web.
Why Reversing SEO:
Reverse SEO can be used to suppress negative publicity that targets your company in Google, Yahoo, and Bing. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention. It's important to note the potentially devastating effects of negative press and how reverse SEO can help you manage your company's Online Reputation Management.
The reason we use reverse SEO is based upon current societal trends. Many of your customers are likely to research your company on Google, Yahoo, or Bing before purchasing a product or service from you. When they find reviews, they tend to believe them. Unfortunately, there are few barriers that prevent people from posting negative reports online about your business.
Reverse SEO is exactly for managing these negative search engine results. Reverse Search Engine Optimization (SEO) is a technique used in online reputation management to suppress negative results on Google Search and other search engines.
Reverse SEO involves using regular Search Engine Optimization techniques on web pages ranking (directly) underneath a negative search result.
Reverse SEO is often confused with negative SEO, but it has different goals and requires optimization skills. Reverse SEO allows you to build and optimize positive websites and web pages, asking for negative reviews and press releases about your business. With negative SEO, you mass-produce low-quality backlinks to your competitors' websites to lower your search rankings.