When it comes to building a brand, visibility is a crucial component. Nowadays, since everything is powered by the internet, consumers have a tendency to research products online before purchasing them. Thus, SEO has been used by brands all over the world for increased visibility in organic searches.SEO is a collection of tactics used by businesses to increase the visibility of their content in the top 10 search results on search engines. Brands focus all of their SEO efforts on ranking in the top results since visitors who are potential consumers tend to browse through them.