Meme marketing has become a popular digital strategy. It started as a way to entertain people online with humorous and relatable content. As the digital landscape evolved, marketers realized the potential of memes to engage audiences. Brands began using memes to connect with their target customers by tapping into viral trends and cultural references. Social media platforms played a crucial role in the widespread adoption of meme marketing. Nowadays, meme marketing is an integral part of digital strategies, with companies like Creativefuel being the top meme marketing company in India. They specialize in creating engaging meme content to help brands stand out and make an impact online.