Why CRM is different from traditional marketing?
- Posted:
- 3+ months ago by saima bat...
- Topics:
- different, traditional, marketing
Answers (3)
From the marketing perspective, traditional marketing builds category need, awareness of the product (through recall & recognition), a positive attitude (through developing knowledge of the product & liking it) and intention to buy (through consideration of the product and preferring it). Hopefully, a sale occurs at this point. Relationship marketing takes over after the sale for existing customers by stimulating the intention to buy and sometimes after the sale through post-purchase reinforcement. In other words, you should use traditional marketing to recruit new customers and relationship marketing to maintain the relationship with them once you brought them in.
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CRM is a term that refers to practices, strategies and technologies that companies use to handle and analyze customer interactions and data throughout the customer lifecycle, with the goal of getting better business relationships with customers, assisting in customer retention and driving
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven victory rate. Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads.