"According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental, and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing."

In your opinion, is Green Marketing a Fad or a Reality? Either way, what are the implications of Green Marketing for those involved in International Marketing?